At Paula’s Choice my multifaceted role specializing in both packaging and product design involves creating a seamless visual & tactile experience for consumers. I am at my best creating visually appealing & effective packaging with supporting products that reflect the brand's identity & communicating the product's benefits. My areas of focus include Brand Integration - Market Research - Aesthetic Appeal - Collaboration with Product Development - Storytelling Through Design - Compliance & Regulations - Material Selection & Innovation - Texture & Sensory Experience - Mockups & Prototypes - Package Structure & Functionality - Adaptability in Print Production Knowledge. Creatively pairing my skills in graphic design, industrial design, technical knowledge & a deep understanding of the skincare industry, I contribute to the creation of a holistic, compelling brand experience for consumers & the overall success of the brand in the competitive beauty & skincare market. My work extends from the visual aspects of packaging to the tangible & functional aspects of the product itself. My regions of packaging focus include the United States, Canada, European Union, China, Korea & Australia. All Photography by Kortney Gloska (2023-current) & Vickie Miao (2022) for Paula’s Choice.
Design / Products & Accessories / 2022-Current
Design / Kits / 2022- Current
Design / Concepts & 3D / 2022- Current
Design / Influencer Mailers
Production / Mechanics / 2022 - Current