At Nordstrom my role was focused on shaping the visual identity of over 50 in-house brands by creating a cohesive and appealing consumer experience with both the product & it’s packaging . My areas of focus included Brand Identity - Market Research - Packaging Design - Color and Material Selection - Graphics and Embellishments - Apparel Design - Seasonal Adaptations - Regulatory Compliance - User Experience - Sustainability Considerations - Mockups and Prototypes - Collaboration with Production Teams - & Visual Merchandising Support. Categories included apparel, soft goods, footwear, hard goods, jewelry, & bedding. Regions included the United States & Canada.
Design / Branding, Packaging & Product Graphics / BP + Wildfang
Design / Branding, Packaging & Product Graphics / Nordstrom Re-Brand
